Lyons Creative Studio
Writing for Email Marketing
Email marketing is big business. Just how big? Email generates $42 for every $1 spent. If you’re no Mathlete, that’s an incredible 4,200% ROI.
And a big part of what makes email marketing so successful is the copy. From subject lines to CTAs and everything in between, killer copy makes all the difference–and skilled copywriters are the ones who make it all happen.
A can’t-miss for learning how to write email marketing copy that gets the opens and clicks, this course is designed for:
Marketing professionals tasked with writing their own copy
Freelancers (or aspiring freelancers) who want to expand their offerings
Small business owners who want to have the skills to market their business
Social media managers
Anyone else interested in channeling their inner Peggy Olson
Your instructor
I’m Jen Lyons, career copywriter and owner of Lyons Creative and Lyons Creative Studio. My creative career spans 15+ years, during which time I’ve had the pleasure of writing for companies from startups to Fortune 500s. I take a strategic approach to copywriting and branding work, lending my expertise to companies including Zillow, Alaska Airlines, Amazon, Coca-Cola, lululemon, Windstar Cruises, The Bump, and many more.
As the founder of Lyons Creative Studio, I share everything I’ve learned, inspiring individuals to write the clear, concise marketing copy their brands deserve and empowering creative business owners to build a career they love.
The course
During this 4-week self-paced course, you’ll learn:
The basics
The key types of email messaging, what makes people open, and how to get your creative juices flowing and write awesome copy
The creative process
Decoding creative briefs, collaborating with designers, and working with brand guidelines (or the lack of them)
The details that matter
Subject lines, preheaders, segmentation, data, and testing
The go-for-it
Becoming a pro at everything from mobile-first copywriting to transactional emails
What’s included
A 4-module course you can work through at your own pace
Workbooks and skill-building activities for each week
Access to a private Slack channel with other course participants–ask questions and network with other creatives
An invitation to an exclusive Facebook group upon completion of the course
Bi-weekly live office hours where you can ask all your most burning copywriting questions