Celebrating Autism Acceptance Month
April is Autism Acceptance Month, and it’s a great time to showcase the diversity or neurodiversity of our team and beyond! As we reflect on Autism Acceptance Month and the broader spectrum, it’s good to recognize the personal impact this campaign has on many individuals, like myself, and the movement toward inclusion.
Celebrating International Women's Day, Every Day
We’re proud to be a woman-founded, woman-owned, and woman-run business. Among our ranks are smart, talented, and driven women with a beautifully diverse set of backgrounds, beliefs, and stories. It’s one of the many things that make sitting down to work so fulfilling each day. So while we believe every day is International Women’s Day, I’d like to pause for a moment and reflect on the ways that we aim to honor each other’s contributions, support other women, and mentor the next generation of women leaders.
Short Or Long? Writing The Perfect Email Campaign
Short emails are mistakenly thought of as easier to write. And to be fair, you can easily write a short email–but risk it being done poorly. Well-written communication takes thought and a degree of skill to reduce the extraneous and strike the right balance between underwhelming and overwhelming to land squarely on motivating.
Fall To The Finish Line: Making The Most Of Q4
Fall has definitely arrived and the rush to the end of the year is on! During the summer months, you might have enjoyed a more relaxed schedule, shorter meetings, and perhaps working on the patio with a drink; but now it's time to welcome refocus and get back into the swing of things.
Nudge Vs. Sludge: How Clarity Will Always Win The Long Game
Good content has to resist the excitement of the sexy sell and prioritize clarity over catchiness, means over ends, to provide users with informed (and well-laid out) choice.
Finding Creative Inspiration
It’s an unfortunate truth that when the to-do list gets long, the creative inspiration sometimes falls short. Yet creativity is vital to good work in any industry–and especially ours.